Information
Role: Art Director, Graphic Designer, Illustrator
A branding and packaging design project for a Japanese hot sauce with a bold character.
The visual identity revolves around the name "GEKIDO" (激怒), which in Japanese means "rage," evoking the intensity and strength of the product. The illustration of a stylized Japanese dragon, with a minimalist and geometric design, conveys energy and power through sharp, bold lines.
The labels combine a minimalist aesthetic with an impactful color palette, where red and black evoke spiciness and Japanese tradition. The custom font reinforces the brand's visual identity, emphasizing its distinctive character.
A project that blends tradition and innovation, designed for those who appreciate intense flavors and iconic design.